Unless your best friend is a makeup artist, your go-to spot to learn about new products and pick up new tips is an old classic: the department store beauty counter. But what really happens there? I ...

Party season is here, and if there's ever a time to put your best face forward, it's now. Camera phones are clicking like the paparazzi, selfies are being demanded, and whether you like it or not, you ...

As of late, the celebrity beauty guru appears to have traded in his A-list clientele for something a little more home grown. Today, he resides in Baltimore, MD, assisting his 96-year-old father in a ...

Goar Avetisyan is a makeup artist from Russia who is empowering women by giving them glamorous makeovers. Avetisyan, who has 4.6 million Instagram followers at the time of this story, often shares ...

Watch a hilarious clip of the two old friends giving each other "makeovers" on Fallon's show Alex Apatoff is the Executive Editor of PEOPLE Digital. She has worked on the style and beauty team and in ...

Makeup artist Norman Freeman hopes to travel the country to give makeovers to cancer patients in need of a confidence boost. When makeup artist Norman Freeman gives makeovers to cancer patients, it's ...

Three women got red carpet-worthy makeovers live on "GMA." — -- The Academy Awards are only four days away, which means hair and makeup teams all over Hollywood are getting their brushes ready.

“I like it. I really like it,” said Dani Schubert, as she glimpsed herself in a hand mirror Wednesday evening in the main lobby of Carroll Hospital. As a self described non-makeup person, Schubert had ...