"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Do you remember the last time you played dress-up? Maybe it was when you were a little kid. For others, ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. Shoulder pads. The ...

90s makeup returns in 2026 with renewed proposals that blend nostalgia, natural beauty, and sophistication, reviving iconic ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion and beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

At the end of the day, you want the makeup you carefully applied to still be there, and setting powder is the key to making sure your look stays put. It absorbs oil but repels water (see how we tested ...

The founder turned her frustrations into a boundary-breaking movement. Welcome to Behind the Beauty, a recurring series spotlighting the power players driving the beauty world forward. In it, these ...

Welcome to Behind the Beauty, a recurring series spotlighting the power players driving the beauty world forward. In it, these leaders muse on every facet of their journey, from where they draw ...

Over the last two decades, everyday makeup trends have become increasingly complex and creative. We blend, bake and contour our faces to both alter and enhance our features, and while this isn't ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Blue has historically been avoided in cosmetic chemistry, as the pigment emits a smelly gas at a low pH. But scientists at the University of Toledo have found a way to incorporate ultramarine blue ...