Marketing is more of a science than the creative disciplines of advertising, public relations and promotions. Marketing research helps you analyze your distribution channels, price points, branding ...

Dublin, Oct. 10, 2025 (GLOBE NEWSWIRE) -- The "Digital Marketing Measurement Tool Market - Global Forecast 2025-2030" report has been added to ResearchAndMarkets.com's offering. This report provides ...

There are different approaches to marketing measurement that help businesses understand which of their campaigns bring the most value and how to allocate budgets to maximise ROAS. The most ...

After years of media fragmentation, shifting signals, siloed measurement and pressure to do more with less, many marketers ...

To stay resilient in these uncertain times, strengthening your marketing measurement is more important than ever. To help prepare for 2023, we compiled a list of the measurement strategies leading ...

The marketing landscape is undergoing a significant transition with the deprecation of the third-party cookie. For marketers, those cookies have been the backbone of digital advertising for years: ...

Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The good news is that all ...

A whopping 91% of marketers agree that measurement of their efforts is a top priority, yet only 13% rank their measurement abilities as "excellent," according to an infographic by B2B marketing ...

LinkedIn announced a new suite of tools to help marketers measure organic and paid efforts. The new suite includes the CMO Scorecard, B2B Index and B2B Leaderboard. LinkedIn unveiled a new suite of ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jessica Thorpe Social ...

One communications option growing in popularity is to cooperate with content creators and influencers who organically reach fans and followers on social media. However, it can be quite challenging ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...