Whether you’ve just secured some VC funding or finally achieved product-market fit, you’ll need to build a growth marketing team to really drive your startup’s next phase of growth. While walking to ...

Remember the Mad Men scenes when Don Draper would have a stroke of genius in the middle of a pitch meeting? The client would love it, his colleagues would swoon and the implication was always that ...

Since Atos won B2B Marketing Team of the Year in 2016, I’ve been involved in many discussions around the approach and model organisations should take with their marketing teams. Research conducted by ...

The B2B marketing world is so excited about ABM's potential, that we sometimes overlook a basic business maxim: Structure follows strategy. Many marketing organizations lack the organizational ...

In an age where traditional, obtrusive advertising is losing favor with consumers, content marketing has become a popular alternative. It's a powerful way to offer value to your market while engaging ...

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

Karrie is a thought leader in Digital Journal’s Insight Forum (become a member). Imagine a mid-sized B2B healthcare company, proud of its shiny new AI tools designed to transform its communications ...

The studio is streamlining its domestic and foreign marketing operations under the leadership of Marc Weinstock. By Mia Galuppo Senior Entertainment Reporter On Nov. 15, Paramount Pictures tapped ...

Everyone loves a good pizza party, but there are many more fun and creative ways to motivate your marketing team! Motivation is about creating an environment where people can do their best work, ...

Netflix is reorganizing its marketing department, promoting some key executives, while eliminating several positions. As part of the move, 25 people from Netflix’s global marketing team of more than ...

SAN FRANCISCO--(BUSINESS WIRE)--Allison+Partners announced several updates to its executive team structure, expanding the global remit of three partners and appointing two additional partners to its ...