Mr. Peanut is dead, long live Mr. Peanut. After killing off its 104-year-old mascot, Planters revived him in a Super Bowl ad on Sunday. The spot shows actor Wesley Snipes delivering a graveside eulogy ...

Planters resurrected Mr. Peanut in a Super Bowl ad after "killing off" the mascot ahead of the big game. The ad shows Mr. Clean, Kool Aid Man and others at a funeral. "Mr. Peanut, he spent his life ...

Are you a print subscriber? Activate your account. By Tim Nudd - 9 min 17 sec ago 3 hours 24 min ago By Ad Age Staff - 3 hours 26 min ago By E.J. Schultz - 3 hours 39 min ago By Gillian Follett - 8 ...