The luxury swimwear industry is undergoing a major shift as more women seek functional swimwear that is beautiful, ...

Kim Kardashian just released her latest Skims swimwear collection, a shaping line that combines her shapewear technology with water-friendly fabrics. Vanessa Beecroft/Skims; kimkardashian/Instagram ...

PLANO, Texas--(BUSINESS WIRE)--JCPenney, America’s shopping destination for diverse, working families and Sports Illustrated (SI), the iconic sports and lifestyle brand, come together to announce ...

“I used to paddle board by my neighborhood and felt like I was on stage in my underwear.” This was the “aha moment” that led Lynne O’Brien to develop her new brand, Line In The Sand. O’Brien, a lawyer ...

Naomi Osaka looks pretty in pink in her new swimwear line. On Monday, the 23-year-old tennis star launched a collaboration with Frankies Bikinis. The collection features a variety of colors, patterns ...

If there’s ever been a universal place to buy a swimsuit, it’s Target. The iconic retailer with their red and white color scheme doesn’t just have adorably designed pieces, but they’re also affordable ...

If you've ever wished that bathing suits could be as comfortable and well-fitting as your favorite bralettes or boxers, you're in luck. Underwear and lifestyle accessories brand MeUndies just dropped ...

Bethenny Frankel is back in business. The “Real Housewives of New York City” alum launched a new swimwear line with HSN this week, available in sizes ranging from 2 to 24. The Skinnygirl founder, 51, ...

Clothing company Volcom now sells a women’s swimwear line made from recycled fishing nets. Like the board-shorts made by world champion surfer Kelly Slater’s company Outerknown, Volcom’s swimwear is ...

Nike has launched new swimwear designed for athletes who wear a hijab. Through the new Nike Victory Swim Collection, women can choose from a full body swimsuit or individual pieces including a ...

When most big swimwear companies consider having a conversation with their audience, they tend not to push many boundaries. For example, it astonishes me that some fashion organizations still do not ...