PPC management is the process of creating, executing, and optimizing a brand’s PPC strategy. There are several key responsibilities and duties within PPC management to deliver effective and efficient ...

PPC, Pay-Per-Click, is a form of advertising that is well known to internet marketers and online business owners. However, there are just as many professionals who do not fully understand PPC and how ...

There are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best of both worlds. I recently received a call ...

Looking for a new PPC management firm? Amber suggests 10 questions to ask about your potential new hire. She also reminds those who think they can handle their PPC account just fine on their own, that ...

PPC, a leading family investment firm focused on partnering with family, founder and management-owned businesses, today announced the acquisition of NaturPak. NaturPak manufactures and packages a ...

Many law firms look at search engine optimization (SEO) and pay-per-click (PPC) marketing as an either-or decision. A competitive law firm SEO campaign is not inexpensive. Depending on your region and ...

David Chapman is the director of sales and marketing at Webrageous Studios, a PPC management firm based in Reno, Nevada. His expertise in PPC comes from managing accounts with monthly budgets of ...