It’s a question every PPC account manager is asked, but it’s also a question many account managers struggle with answering. PPC marketers aren’t necessarily statistics wizards or mathematically ...

PPC pros who underestimate the impact automation will have on their professional lives risk missing out on a great transformation. I’ve been writing about the ways automation is transforming PPC for a ...

AI Max, PMax Search Term visibility, Ads in AI Overviews. The news updates with the most pageviews on Search Engine Land in ...

Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire been built?” – and then completely failed to answer it. It listed ...

Note: We now have an updated version of this article published in 2017: Do you need a PPC management expert? In the battle for marketing dollars, SEO and PPC (pay-per-click) are in constant ...

Media buying involves a lot of manual work on a day-to-day basis. And whenever repetitive low-value processes are present, machine learning tends to bring the most value. Making programmatic changes ...

PPC marketing isn’t easy. Juggling campaigns across Google, Microsoft Bing, and social platforms while maximizing every click is a challenge – and those clicks aren’t cheap. That’s why Chrome ...