Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. People walk past a store of Danish international jewellery ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. “We are transforming the perception of the Pandora brand, ...

Pandora has transformed from a one-product company to a versatile jewelry brand with a new strategy that focuses on brand desirability and product personalization. The company's strategy has been ...