Four-year-old Internet radio station and “music genome project” Pandora will start to add commercials to their free service (the $36 per year premium membership will remain ad-free). With 21 million ...

With Pandora's launch of car-specific audio ads, free Pandora listeners who use automobile systems to listen to the Web's top radio service will hear fewer ads -- and marketers will have better ...

Pandora is spending $145 million to buy AdsWizz, a startup trying to become the Google of audio advertising.

The music industry is fairly familiar with the music side of Pandora. But there's another side of the streamer that also presents a powerful opportunity- the ad platform monetizes its free radio ...

Foursquare and Pandora on Wednesday said they’re partnering to bring offline measurement using Attribution by Foursquare to Pandora’s suite of digital and streaming ads including audio, display, video ...

Radio ads broadcast a message to listeners, but Pandora’s new voice ads will allow listeners to respond by speaking aloud — either to get more information about the product being advertised, or to ...

From paidContent.org: As Pandora’s audience begins to mirror that of radio listeners at large, the company will likely run additional audio ads, Pandora CEO Joe Kennedy said at the econSM Conference ...

Many may see radio advertising as a thing of the past, but with new technology comes new opportunities. With Pandora Internet radio and satellite radio offerings bringing drivers various music and ...

The Internet radio service, which once cited user unhappiness in abandoning the use of audio advertising, is now occasionally playing 15-second ads between songs. CNET contributor Don Reisinger is a ...

Why tap on an ad when you can talk to it? Credit: Chesnot/Getty Images We've all been there: You hear an ad while streaming music on Spotify or Pandora and it's just too much effort to look up the ...

Internet radio service Pandora.com this week concluded its first test of in-stream audio ads. The nine-day test, touting fast food giant McDonald's, was met with a mixed reaction by the site's users.

Pandora has begun to test a new type of advertising format that allows listeners to respond to the ad by speaking aloud. In the new ads, listeners are prompted to say “yes” after the ad asks a ...