Paramount Advertising has announced the enablement of Unified ID 2.0 (UID2) to transact across a group of Paramount’s owned and operated streaming channels housed within the global entertainment ...

Paramount Advertising will be using the open-source identity graph -- Unified ID 2.0 (UID2) -- to transact advertising deals across its channels. The identity graph -- started up by advertising demand ...

In this time of record volume of content competing for audience attention, there’s more than one way to define a series’s success, especially when it comes to structured and unstructured reality shows ...