Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Every person has their own unique personality. It’s what makes us who we are.

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Consumers buy emotionally – ...

As an entrepreneur, you're likely keenly aware that there are many different techniques, strategies and tactics for launching a new tech company, acquiring a company, staffing that company, launching ...

Some people believe personality is fixed, but more recent research suggests that personality may develop over time and that people’s personality traits can change. Personality types group people into ...

Socially aversive—or ‘dark’—personality traits such as Machiavellianism, Psychopathy, or Sadism are variations of a general tendency of some individuals to put themselves over others. Whereas the ...