The cultural phenomenon that is Pokémon Go swept the globe a few months ago, but seems to be petering out. Mark Humphery-Jenner knows what went wrong, how it could have been avoided, and whether it’s ...

Mark Humphery-Jenner does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations ...

Mobile gacha game Pokémon Masters EX is celebrating half a decade in style with powerful new characters, plenty of limited-time events, a brand-new story campaign and, of course, myriad reasons to ...

Pokemon games provide more than just escapism and fun for kids – they also provide children valuable lessons about independence and perseverance. Millions of kids have grown up with the Pokemon ...

Pokemon Go is in rapid decline. Since launching in July and soaring in popularity, it had lost at least a third of its daily users by the middle of August. By mid ...

The Pokemon Company will once again sell a custom Pikachu card that previously got scalped to hell and back. On September 28, the Pokemon Company launched a collaboration with the Amsterdam-based Van ...

Pokemon GO is a sort of miracle in many ways. While Nintendo has done different things with the Pokemon franchise, the games have mostly adhered to the tried and true and relatively safe formats. When ...

The mobile world is certainly a wild place. Just look at Pokémon Go. In a few weeks, the app has become one of the most popular in the world. According to data from Adobe, the number of social media ...

Opinions expressed by Entrepreneur contributors are their own. Every once in a while, there’s a product that successfully delivers on several fronts: user experience, adoption, monetization and growth ...

Pokémon Go is the number 1 mobile app now and the craze around it is showing its huge potential. The game has been wildly popular in the U.S in a less than a day since its launch. According to Similar ...