How Pop-Tarts became the biggest brand partner in football bowl games

How did Pop-Tarts become the biggest thing in college football bowl games? - Fans are expected to eat up the third annual Pop ...
Smithsonian Magazine

The Contentious History of the Pop-Tart

In the 1960s, two cereal giants raced to develop a toaster pastry A number of people deserve credit for the birth of the Pop-Tart. Gregory Wakeman - Freelance Writer In September 1964, Kellogg’s ...
Tasting Table on MSN

The Absolute Best Pop-Tart Flavor Is A Fruity Classic

We wouldn't be making any news-worthy headlines if we said "Pop-Tarts rule." That's why we're upping the confectionery ante ...