The suspense — and hunger pangs — are over. Pop-Tarts has revealed which discontinued fan-requested Pop-Tart flavor will be brought back to shelves and compete in ...

My name and Jerry Seinfeld’s have never appeared in the same sentence. Until now. The two of us count Pop-Tarts as a favorite childhood breakfast snack. I couldn’t eat enough them as a kid. Apparently ...

We're deep into college football bowl game season, and that means it's officially Pop-Tarts Bowl time. Formerly the Cheez-It Bowl (RIP), the Pop-Tarts Bowl debuted last season and quickly captured the ...

Team Sprinkles and Team Swirls mascot rosters include a mix of bold newcomers and returning fan-favorites. The newest Pop-Tarts innovations take charge as team captains, featuring a buff Protein ...

The college football bowl season has arrived, and while the College Football Playoff is king the Pop-Tarts Bowl is drawing ...

Attention pastry fans: Pop-Tarts is about to make your sugary, sweet morning treat dreams come true. On Wednesday, the Kellanova-owned brand announced that it's bringing back its Frosted Cinnamon Roll ...

Do you love “Pop-Tarts” as much as Jerry Seinfeld, who stars in and wrote a film based on the iconic toaster pastry brand? Seinfeld's film, which releases Friday on Netflix, is a wacky comedy called ...

But that's not all! With more mascots ready to bring Crazy Good energy to the game, fans can expect more antics than ever before. Driven by fan-demand, Pop-Tarts is delivering its wildest experience ...