Print and online flyers have an equivalent impact on memory and purchase behaviour, meaning the best promotional vehicle can be selected using cost and reach criteria, a paper in the Journal of ...

The lowly print flyer is far from dead in the digital age. Even as online technology has delivered a blow to the music, movie, magazine and other industries, it has yet to significantly disrupt the ...

In the age of online deals and decreasing print newspaper footprints, a new survey conducted by community newspaper publisher Metroland Media and Brandspark suggests print flyers remain an essential ...

Canada’s shrinking flyer industry and the slew of businesses who rely on it for advertising were dealt another blow last week when one of Ontario’s most prominent media conglomerates stopped printing ...