With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed. By James Hibberd Writer-at-Large The scores are in for the other big Super Bowl ...

Last week, Avinash Kaushik said, “The best way to make a Super Bowl ad effective is through ‘spike and sustain’ marketing.” He also explained that releasing teasers, ads, and extended versions before ...

It was a good year for Anheuser Busch in this year's Super Bowl, with all of its ads scoring well with viewers, including "First Delivery" which starred a determined Clydesdale foal. While there were ...

Forbes contributors publish independent expert analyses and insights. Sonia Thompson has been covering inclusive marketing since 2018. NEW ORLEANS, LOUISIANA - FEBRUARY 03: Jalen Hurts #1 of the ...

From the A-list cameos to the heartstring-pulling moments, all the buzziest ads are right here Super Bowl LIX was exceptionally starry — and we're not just talking about all the A-listers who turned ...

We’ve officially experienced an AI Super Bowl, people. As everyone tuned in to watch the annual championship game, the biggest buzz wasn’t just about the Eagles’ blowout win and Kendrick Lamar ...

With Super Bowl 50 looming, if the Broncos or Panthers aren’t on your mind, then the Super Bowl ads certainly are. At $5 million a pop for each 30-second spot, the Super Bowl remains one of the most ...

While national Super Bowl ads command today’s headlines, an increasing number of top brands, including Google, Anheuser-Busch, and P&G, opted for regional spots to cut costs while reaching engaged ...

Your browser does not support the audio element. TV happened last night. It was the one night of the year where we all come together and act like TV still exists the ...

Marketing Dive analyzes key details of the big game each year. For more coverage, check out every commercial that ran during the game with our Super Bowl ad tracker, or read up on the advertisement ...

Super Bowl fans have rated an ad featuring a Gen Z takeover as the worst worst spot for 2025, according to the USA Today's Ad Meter. Other ads, including T-Mobile's tie-in with Elon Musk's Starlink ...