Sorry, your browser doesn't support embedded videos. PARIS — Global sports company PUMA has launched its first worldwide brand campaign in 10 years “FOREVER ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has appointed Julie Legrand (43) as Senior Director Global Brand Strategy. In this position, she will oversee an important part of PUMA’s ...

Puma faces significant headwinds: Weak US/China demand, leadership turnover, and a 41% stock drop since my last article. Despite challenges, I see potential for a long-term turnaround, especially with ...

UAE – Global sports company PUMA has launched its first worldwide brand campaign in 10 years “FOREVER. FASTER. - See The Game Like We Do” with the objective to strengthen PUMA’s positioning as the ...

Earlier this week, German-owned sportswear giant Puma announced that rapper A$AP Rocky will serve as creative director of the brand’s partnership with Formula One ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)-- Global sports company PUMA announces the launch of its biggest global brand campaign to date – ‘Go Wild’ – marking an evolution in its brand identity and ...

Puma's stock has dropped by 7.83% in the past month and has lost 28.80% in value over the last year. Q4 sales showed a decline, particularly in the United States, and the company faces fierce ...

When it comes to advertising, Puma has opened up its wallet. Puma revealed “Go Wild” on Thursday, a global campaign that the athletic powerhouse said marks “an evolution in its brand identity” and is ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA is the most sustainable brand in the industry according to the latest ranking by publication Business of Fashion, which ranked the 30 ...

With its futuristic vintage design, iconic combination of materials, and striking color palette, the popular Puma RS-X is back. RS-X sneakers combine retro style with modern materials and updated ...

(RTTNews) - Sports apparel company PUMA Monday announced a reorganization of its Brand Marketing operations to create a new structure that will include Product Creation, Innovation, Go-to-Market, and ...

Last year marked the 75th anniversary of Puma, one of the world’s largest sportswear brands and one-half of one of the most interesting sibling rivalries you’ll ever learn about. The Dassler brothers’ ...