4. Purchase Decision Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, ...

Apple is streamlining its iPhone purchase process with the launch of the ‌iPhone‌ SE, and has introduced a new buying method that allows customers to purchase T-Mobile and AT&T devices without ...

According to the 3rd Annual U.S. Mobile Path-to-Purchase Study findings released today by xAd, mobile is now dominating the consumer purchase decision process. But what’s surprising is that nearly two ...

While the Payment Request process is appropriate for the payment of invoices for some services, and the Corporate Card is an appropriate alternatives for some purchases, this is a reminder that most ...

There is a basic misunderstanding about the forces that shape shopping behavior. Consumers believe that they act rationally to maximize their personal best interests when making purchase decisions.

Do you know what type of business you want to own, but don’t want to go through the growing pains of a startup? Buying a limited liability company (LLC) can help you realize your entrepreneurial ...

Kevin Mahoney, CFP® is a Millennial financial expert who founded Illumint, a virtual financial planning company for young families. As a fee-only financial advisor, he specializes in navigating the ...