In fact, no one has sued Red Bull because they haven’t personally sprouted wings. Nor has Red Bull been found by the US court to have done anything wrong. Rather, Red Bull has decided to settle a ...

While many people saw Earth Day as an occasion to switch off their lights at night to conserve power, Red Bull and VMLY&R are using the opportunity to let the world know about a campaign that does the ...

Red Bull is enlisting mobile and social advertising to launch three new energy drink flavors. The campaign is being used to promote the nationwide roll-out of new cranberry, lime and blueberry flavors ...

Energy drink brand Red Bull is turning to mobile advertising again to promote its new Edition beverages and encourage consumers to learn about them. The company is running the campaign within Us ...

Here we go again. This is the second time this week that Ad Nut has felt the need to take issue with a brand that claims too much credit for the success of an impressive person (see "What's Paola ...

The company approved a multi-million dollar settlement over false advertising. People claim the company over-estimated the amount of energy the drink would actually give you. If you’ve had a Red Bull ...

Red Bull has had one of its adverts banned because it suggested the energy drink could help workers to achieve a 4pm finish. A reader complained that a poster ad seen on the London Underground implied ...

The Advertising Standards Agency (ASA) has told the producers of the energy drink 'Red Bull' that in future it will have to seek prior approval for its advertisements. Complaints dating back to 1997 ...

Red Bull has been told to rethink a print ad on the London Underground network after a complaint against it was upheld by the UK’s advertising watchdog.

Red Bull has always been known as one of the most innovative marketers on the planet: ranging from their pioneering work on proprietary experiential platforms like Red Bull Air Race and the ...

In the process of reporting and writing Net Gains, my book about soccer’s fits-and-starts analytics revolution, I came to realize that lots of people believed something seemingly heretical: that the ...