Digital gaming platform Roblox has been toying around with real-world commerce integrations for a while, but now the company is getting serious with the addition of two new features: Commerce APIs ...

Activewear brand Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration that will let users unlock virtual rewards in the brand’s real-world stores. The biggest ...

Sam’s Club is using Roblox to offer real-world deals through gameplay. Retailers like Walmart and others are increasingly investing in virtual platforms like Roblox to build brand presence. As the ...

A Roblox game Ultimate Speed Simulator is charging real money, raising concerns about the platform's future. This is part of ...

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations. But as ...

GameSpot may get a commission from retail offers. Philipp Batura didn’t expect one of his most successful designs to be a giant red bow. Simple and cartoonishly oversized, the Big Hair Bow became one ...

The digital gaming platform is partnering with Google on immersive advertising. The partnership could help scale Roblox's advertising business in the long run. Investors will want to monitor Roblox's ...

Roblox has launched its first Parent Council. Spearheaded by its new head of parental advocacy, Dr. Elizabeth Milovidov, the firm said the initiative will bring together up to 40 parents and ...

Roblox is launching a new licensing platform to streamline the process for IP rights holders to partner with creators on the gaming platform. Beginning Tuesday, Roblox is teaming with Netflix, ...

Roblox CEO David Baszucki is taking heat for a recent podcast interview with the New York Times, in which he discussed the platform's new AI-powered age gating technology, dismissed accusations that ...