A new Roger Federer commercial was recently released by Rolex, one of the world's biggest luxury watch brands. Federer was featured in a video montage to promote the "Rolex Explorer II" watch, but the ...

Why make a new ad when old movies can make one for you? One of the first in recent memory to use movie- and TV-clip compilations for advertising benefit was Apple, with the first-ever iPhone ad, ...

Rolex dominates the luxury watch space, with the brand alone accounting for nearly a third of the Swiss watch market. So perhaps it’s time for the Crown to expand and find another industry to dominate ...

Rolex is finally getting into the secondary market. After an initial rollout of its new Certified Pre-Owned program in Switzerland, Austria, Germany, France, Denmark, and the U.K. in December, the ...

He couldn’t wear a regular wristwatch. It had to be a Rolex. That’s just a little awkward for Brian Flynn. The top Democrat running in New York’s 19th Congressional District took out a full page ad in ...

Fancy yourself a brand new Rolex? When it comes to getting your dream luxury watch, time is of the essence. Getting your hands on a luxury watch isn't just a matter of coughing up the cash. For top ...

Bill Paxton, the Emmy-winning actor who was most famous for his roles in “Titanic” and “Apollo 13,” got one more appearance on the screen during the Oscars on Sunday night, thanks to a Rolex ad that ...

Add articles to your saved list and come back to them any time. Along an Alpine fairway veiled between the private banks of Geneva and the lakefront estates of their ...

Rolex is the first—and often the only—watch brand people think of when it comes to high-end timepieces. But beyond that instant recognition, Rolex has become a broad cultural touchstone with symbolic ...

Buying a new Rolex has become a significant task even in 2025 when the watch market has dropped. Rolex dealers are notoriously known to be hard to read or understand when buying a particular model, ...