Rolex, Audemars Piguet, and Tudor increased watch prices by around 7 percent at the start of 2026, according a WatchPro ...

Rolex is set to increase its watch prices by seven percent on average for 2026, according to WatchPro. The Swiss luxury ...

In the US, average increases landed at roughly seven percent. The steel Rolex GMT-Master II on Jubilee rose from US$11,300 in ...

Rolex Submariner watch with black dial and bezel, stainless steel case and bracelet, shown underwater. Another year, another price increase for Rolex. In what has become an annual ...

A Morgan Stanley analyst said it's "unlikely that secondary prices will stabilize in the near future." ...

The luxury watchmaker, a sponsor of the Academy Awards, will reveal a commercial during the Oscar telecast featuring campaign stars James Cameron, Alejandro Inarritu, Martin Scorsese and Kathryn ...

Secondary market prices for luxury Swiss watches continue to fall, according to a recent report from Morgan Stanley in collaboration with WatchCharts. The report examines multiple industry metrics, ...

Highly coveted among pre-owned luxury timepieces, Rolex wants to put a stamp to it Geneva: Rolex SA will begin issuing certificates of authenticity to authorized dealers selling its pre-owned watches ...

It appears it’s a time of change at Rolex. The Swiss watchmaker has named Nicolas Brunschwig as chairman of Rolex SA in Geneva and its umbrella organization Rolex Holding SA, according to Bloomberg.

Rolex might not need its crown to know that it’s the king of the Swiss watch industry. According to new data compiled by WatchPro, the iconic Geneva maker accounted for one-quarter of the industry’s ...

An insight from the program is that consumers will pay 28% more on average for a preowned watch that has been certified ...

Generally, people think of American mass market brands as the pinnacle of successful global positioning. I may disagree. There is one brand from Switzerland that is embedded into our childhood, into ...