— -- Psst. Wanna get in on the secret about secret formulas? Consumers go ga-ga for them. The brand-brandishing companies behind these secrets all know this. But perhaps none better than ...

Coca-Cola's biggest secret is now hidden in plain sight. Well, sort of. The Atlanta-based company, with pomp, circumstance and some dramatic billowing smoke, unveiled a newly completed vault at the ...

Mark Strassmann is CBS News' senior national correspondent based in Atlanta. He covers a wide range of stories, including space exploration. Strassmann is also the senior national correspondent for ...

Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World, by Frederick Allen (HarperBusiness, $15). Last Sunday marked the 10th ...

Coca-Cola moved the secret formula from a vault at the SunTrust Bank, where it had been held for more than 86 years. For the first time in history, the actual vault containing the secret formula, the ...

An American inventor who has been working on a “miracle” exhaust pipe cleaner for several years has revealed his secret formula on YouTube after it was “stolen” and marketed by a rival. Neil Stern ...

Since being struck Catholic a few years ago, I've done lots of reading about my faith. That's because I hunger to understand our beliefs. And, like most every human being in history, I have a ...