Sensodyne wanted to do more than just get a sense of whether people were paying attention to its TV ads. The Haleon-owned toothpaste brand also wanted to optimize for attention. But that’s a challenge ...

The consumer protection body further said that it had passed an order last month directing discontinuation of advertisement of Sensodyne products which showed endorsement by foreign dentists.(Reuters) ...

The Central Consumer Protection Authority (CCPA) of the Ministry of Consumer Affairs has slapped a fine of Rs 10 lakh on GlaxoSmithKline (GSK) Consumer Healthcare Ltd, the manufacturers of Sensodyne ...