On April 22, Snickers, a subsidiary of Mars Inc., launched its "Hungry Skies" campaign. The plan is for Snickers, famous for its "You're not you when you're hungry" campaign, to be shown in airport ...

For almost 20 years, Snickers advertising has been hitting a sweet spot, running creative that connects deeply with the culture. The insight behind the campaign, “You’re not you when you’re hungry” ...

Hungry? SNICKERS is releasing a set of limited edition "Hunger Bars" that satisfy three relatable feelings associated with hunger pangs: irritable, wimpy, and indecisive. What are "Hunger Bars", you ...

The iconic “You’re Not You When You’re Hungry” campaign has delivered ten years of success for Snickers. Stephen Whiteside from WARC explains why consistency, local relevance, and humor have all ...

Continuing the ‘You’re not you when you’re hungry’ Snickers campaign, the ad shows the actors pretending to be builders shocking passers-by with the unexpected remarks. Clemenger BBDO Melbourne ...

The two new executions – ‘Foosball’ and ‘Google’ aim to get people to relate to the insight that hunger makes people ‘off their game’ as well as interacting with key hunger moments. ‘Foosball’ sees ...

Mars's Snickers candy bar is adding a real-time discount promotion to its ongoing campaign around consumers being "hangry," per a press release. The brand created a tool that will measure hunger ...

Attention chocoholics! This Snickers is the chocolate bar of your dreams. Thursday in Waco, Texas, Mars Wrigley unveiled the largest chocolate nut bar of all time: a Snickers bar that weighs more than ...

WACO, TX -- They say everything is bigger in Texas. Thanks to that philosophy, the world's largest chocolate nut bar is finally here. Snickers has created a chocolate bar so big, it's the size of ...

Snickers found a creative way to target hungry searchers with a PPC ad campaign in the U.K. that used the top 500 search terms on Google and found the most common misspellings of those words, yielding ...