TikTok and Pinterest are emerging as preferred product discovery engines for Gen Z, challenging Google and Amazon as starting points, according to data by PartnerCentric released in June.

For years, digital marketing has seen constant debates about the “death” of SEO. But as long as people search for information, products, and services online, optimization will remain essential. Search ...

The longevity of social media posts depends on how well a brand aligns its messaging with user intent, category trends, and platform-specific search patterns. If done right, these posts create ...

The Google Discover feed is a constantly evolving beast that offers news, updates, and now social media posts right there on your homescreen. We’ve seen a fairly questionable full-width redesign ...

LLM and social search are on the rise partly because each promises to cut through information and cultivate the scarce resource of trust. Social media replaces information overload with social proof.

CHONGQING, CHINA NOVEMBER 21: In this photo illustration, a smartphone held in hand shows the Gemini 3 logo in front of a large, blurred Google color logo on November 21, 2025, in Chongqing, China.

AI-driven search demands optimized content, structured data and a consistent, credible digital presence. Strategic domain names enhance visibility and relevance in AI-generated search results. Align ...

The new search tool — called AI Overview — is returning some responses that are slightly nonsensical or downright wrong.

Google seems to be automatically adding social media links to Google Business Profiles. A post from Darren Shaw of Whitespark shows that hundreds or thousands of locations had their social media links ...

Google is sending out emails asking business owners to add their social profiles to their Google Business Profiles. The email says, "Link your social profiles so customers can see your posts from ...

Oliver Widger, known by his social media name "Sailing with Phoenix," recently headlined Google's 2025 Year in Search video.