A social media content strategy is like a map and a guidebook rolled into one. It’s an essential document that tells you how to get from point A to point B to ensure a return on investment (ROI) from ...

VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. Video is dominating online across PPC ads and social media channels. Unfortunately, many advertisers still repurpose social ...

Elevate your B2B social media game in 2025? This comprehensive guide walks you through essential steps to craft a data-driven, impactful strategy. Foster Cross-Department Collaboration: Work with HR, ...

Being a leader in the social media space for the last 10 years has been a wild journey as I’ve watched it evolve in real time. Back in 2015, many brands were just starting to come around to the idea ...

Before the existence of social media, brands needed to use a third party—such as a newspaper, brochure or broadcast outlet—to communicate with audiences. Social media channels broke down that barrier, ...

One of the great tragedies of the digital marketing world is that “PPC” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Simply Social Media LLC, a leading provider of tailored marketing strategies, expands its services to offer comprehensive ...

The “Tyranny of the OR” is a concept from the old classic business bestseller Built to Last by James C. Collins. Too many executives believe that things must be either A or B and can’t be both. The ...

Grocers typically use social media to show off what they bring to shoppers’ tables, from seasonal products to fresh meals. At the end of the day, though, most grocers’ social media pages end up ...

Vice President Kamala Harris' social media campaign has hit the ground running, but it didn't just fall out of a coconut tree, as there appears to be a very distinct youth strategy at play. Indeed, ...