Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...

Gen Z has a new shopping habit, and Cetaphil is recalibrating its online strategy to reach these consumers.

After building out its Search product over the past few years to take on Google, TikTok is now taking its Search ambitions even further by allowing advertisers to target its search results page.

An Android Authority report indicates the shortform video platform is testing a new way to make money. An Android Authority report indicates the shortform video platform is testing a new way to make ...

Soon, you might be able to watch TikTok ad-free. Mostly. And for a price. As first reported by Android Authority, code within the TikTok app indicates that TikTok might begin to test an ad-free ...

The popular video app, which could be banned in the United States next month if it is not sold to a non-Chinese owner, is portraying itself as a savior of Americans and a champion of small businesses ...

The video app is spending millions on ads as Congress considers a bill that could lead to a U.S. ban. “TikTok definitely has a branding issue in the United States,” said Sister Monica Clare, a nun in ...

TikTok has signed the deal backed by President Donald Trump to spin off its US assets to create a new entity with a group of mostly American investors, CEO Shou Chew told employees in a memo Thursday.

Around 12 hours after shutting itself down in the United States, TikTok is back for many users almost like it never left, attributing its return to a move by President-elect Donald Trump to save the ...

Content marketers are using video content more than ever. In 2022, 86% of businesses use video as a marketing tool. Aside from the rise of TikTok, especially during the pandemic, more marketers are ...