It's not just all about Amazon Web Services anymore when Amazon reaches out to travel industry customers. It is still early days but Amazon Ads may one day crimp travel brands' spending on Google and ...

TikTok's move into travel-specific advertising signals its growing influence in the sector and challenges the perception that it's just for Gen Z dance videos. TikTok said Thursday it’s in the process ...

Hotel and travel brands are looking to pour more performance dollars into Facebook. For years, hotel operators have used the social platform as a source of online check-ins, reviews and customer ...

Google Travel and Search are rewriting the rules for ads when it comes to traveling, in preparation for post-pandemic customers. That’s based on recent reports detailing Google’s shift in direction ...

NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, has released the inaugural Travel TV Performance Report revealing consumer engagement and ad effectiveness trends from July 2022 to June 2023.

Performance Max for travel goals is Google's new AI-powered tool for hotel advertisers, enabling them to create multi-format ads and reach more travelers across channels. Google's Performance Max for ...

TikTok is introducing a new ad solution, Travel Ads powered by Smart+, designed to help brands connect with travelers during the discovery and booking phases. Why now. Travel is one of TikTok’s ...

Dubai, UAE – The UAE’s tourism industry continues to surge in 2025, reinforcing its position as one of the world’s most sought-after destinations. According to insights from Yango Ads, the Ad Tech ...

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Google announced that it is adding new features for travel search ads through integration with travel feeds. This will allow ads to show hotels, prices, dates, ratings and images in hotel ads. Plus, ...

As the battle for bookings rages on between travel brands and online travel agencies (who charge anywhere between 15–30% commission per booking), it’s easy to see why hoteliers and agency leaders have ...

Booking Holdings, the parent of Booking.com, Priceline and Kayak, is shifting some of its ad spending to TV and online video ads from Google. The change in ad strategy comes as the company's flagship ...