As video games continue to grow as a dominant entertainment medium globally, more and more advertisers are exploring ways to integrate their brands into the virtual worlds where gamers spend ...

Amazon’s revenue derived from advertising was up 24% year-over-year in Q1 to $11.82 billion, according to an earnings statement. The results beat Wall Street expectations. Sponsored product ads on the ...

Aside from adding another pre-eulogy to the impending death of the 30-second commercial, a study by the Reed Elsevier research firm In-Stat/MDR says that the growing attraction of video games as ad ...

Amazon’s ad game is changing fast, and brands that stick to old strategies won’t keep up. AI-powered video ads, Stream TV and connected platforms are opening up huge opportunities–but Amazon isn’t the ...

We may earn a commission from links on this page. You might be wondering why a video game website like Kotaku is writing about sports, but the connection between games and sports runs much deeper than ...

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

Video games can support intrinsic or native in-game ads, as well as ads that are delivered alongside gameplay but exist outside the game itself, like pause-menu display ads and rewarded video.

LOS ANGELES (Reuters) - Barack Obama, flush with cash and ramping up his advertising in the final weeks before the November 4 election, is making U.S. political history by placing the first ...

Adam is a lifelong gamer who enjoys RPGs, action adventure games and a healthy helping of VR to boot. He has written for countless sites in the gaming medium, and you can find him playing the newest ...

Jeffrey Katzenberg has long backed ambitious ventures—from cofounding animation studio DreamWorks to championing digital innovation through his investment firm WndrCo. Now, he’s supporting a bold new ...

It can be hard to remember what life was like back in 2007, but let's give it a shot. It was the early days of something called social media, when a plucky site called Facebook had just dethroned the ...