Cuup bras offer lots of support—literally, they’re designed to support 40 chest sizes from A through H. And figuratively, the Cuup service and fit team know more than most lingerie stores about sizing ...

One of NZ’s largest lingerie designers is set to expand its virtual bra fitting model to address a lack of access to specialised advice faced by rural women on both sides of the Tasman. Experts say ...

You could take an entire course in how to measure your bra size and still end up with pinched skin, overflowing cups, and irritating gaps. While there are some standardized methods for determining ...

So much has gone digital in the days of the pandemic, including bra fittings. Jenette Goldstein, the founder and CEO of Jenette Bras, spoke with News 12 about how the remote fitting works and shared ...

Of all the different types of clothing and accessories you wear, your bra is one piece that just has to fit right. As a foundational garment, bras affect how all other clothes look and feel. They have ...

Finding the perfect bra remains one of the most challenging aspects of personal shopping, with studies indicating that approximately 80% of individuals wear incorrectly sized undergarments. This guide ...

Don't know your bra size? Join the club. There's a deep confusion over bra sizing and how to measure your bra size. While it shouldn't be complicated, it feels like lingerie shopping is an endless ...