Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24/7 to ...

The marketing campaign, which is set in Stars Hollow, also sees Sean Gunn return. By Carly Thomas Associate Editor In the ad spot (below), Gunn is seen carrying a Walmart package across the iconic ...

After announcing plans to purchase the company in February, Walmart has officially closed on its deal with Vizio, buying out the TV maker for over $2 billion, and it’s all about ads. Walmart confirmed ...

Scale, investment in measurement solutions and newfound connected TV prowess is turning the retailer into an advertising ...

It’s been one year since Walmart acquired Vizio and its SmartCast Operating System for $2.3 billion. The deal integrated ...

Walmart has officially completed its acquisition of Vizio, including its SmartCast operating system. The $2.3 billion deal gives Walmart full ownership of Vizio’s TV brand and its ad business. Walmart ...

A recent study suggests Walmart’s CastOS TV operating system may dominate the TV device market by 2029. Here’s why that matters. When Walmart acquired TV brand Vizio for $2.3 billion last year, many ...

Ensuring its ad segment remains a robust profit driver could be important for the big-box retailer as it contends with the impact of tariffs. Walmart leadership’s cautionary comments on price hikes as ...

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