To celebrate 100 years of displaying sports champions on the front of its Wheaties cereal box, General Mills is once again featuring Michael Jordan for a record 19th time since he first appeared in ...

For more than 80 years, prominent athletes have been featured on the front of a Wheaties box, including Michael Jordan, Lebron James, Simone Biles and Muhammad Ali. And now, NFL brothers J.J. and T.J.

There's a certain type of legend who ends up on the Wheaties box. Lou Gehrig did it. Michael Jordan did it. Serena Williams did it. The orange box is more than just cereal—it's a Hall of Fame ...

Weekend mornings anchor, CBS New York; Correspondent, CBS News and Stations Elaine Quijano is a weekend mornings anchor for CBS New York and a correspondent for CBS News and Stations, contributing to ...

Simone Biles is a Wheaties Champion! The Olympic gymnast was all smiles when she announced that her photo would grace the third and final box of Wheaties’ Century Collection series, which also ...

Clarence Frett has eaten Wheaties every day for breakfast for 67 years Digital News Writer, PEOPLE A man from Marion, Iowa was gifted the ultimate present for his 100th birthday this month: his face ...

New ad proves everyone can be a Wheaties Champion and experience "winning moments" It was the bottom of the ninth inning, with two outs, when pinch-hitter Kirk Gibson went to bat against the Oakland ...

Wondering how to get your hands on the Thunderbolts* Wheaties cereal box? Inspired by a tongue-in-cheek line from Red Guardian in the new Marvel movie, this limited-edition item has quickly become a ...

General Mills said Monday that Michael Phelps will again adorn its Wheaties cereal box, continuing its decades-old tradition of highlighting an athlete following the Olympic Games. This is the third ...

Insomniac Games and General Mills have teamed up to bring you limited-edition Spider-Man 2 Wheaties for a web-slinging price of $70. The cereal company announced the limited run of the novelty ...

Reigning NBA Most Valuable Player Steve Nash is yet again being recognized with a great honor – his own Wheaties box. The special edition box of the popular breakfast cereal was unveiled Tuesday ...