Plus: How PepsiCo Is Blending Growth And Marketing, TikTok Back In App Stores, Why Netflix Dominates Streaming, Scarlett Johansson Vs. Deepfakes (Again) AI is continuing to shape search, and in turn, ...

Learn what search terms are, how they differ from keywords, and why they matter for SEO and PPC. Start targeting the right queries to grow your traffic. Everyday billions of people type words into ...