On a Tuesday in July, my phone began buzzing at 9:10 a.m. with a notification from The Pattern. “While it’s OK to embrace your competitive, independent spirit and fierceness, you don’t need to be ...

Your friend’s phone chimes in the middle of your coffee date. You ask if she needs to take the call, and she brushes it off. “It’s just Co-Star,” she says, of the astrology app that sends a daily push ...