Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...

In today’s competitive business environment, data is considered the new oil, which is a precious commodity capable of being ...

The ability to mine large amounts of data to study how users act offers long-reaching business benefits and risk reduction opportunities. You’re shopping for a car. You visit a manufacturer’s website ...

Businesses have been clamoring for ways to incorporate data analytics into their operations for years. The rise of digital products has made it easier than ever to collect information about customers ...

Editor’s note: This is the third article in a four-part series that is part of a larger initiative the AICPA Auditing Standards Board (ASB) has undertaken to understand and support technology use in ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

Recent media reports have pointed to some growing skepticism around AI, especially where early promises of transformation ...

The Austrian website of medical news company NetDoktor works like millions of others. Load it up and a cookie from Google Analytics is placed on your device and tracks what you do during your visit.

In a competitive and volatile business climate, people analytics is arguably more important than ever. But while HR departments understand the importance of data, what does people analytics really ...

Hockey hasn’t always had the strongest relationship with data. The NHL trails most other major leagues in its overall acceptance of data and usage in decision-making processes. Think back to the days ...