Fake out of home (FOOH) ads have become the industry's new favourite plaything throughout 2024 as we see increased use of augmented reality (AR), virtual reality (VR) and artificial intelligence (AI).

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Julie's Biscuits has refreshed its brand logo more than 35 years after it was founded in 1984, giving it a younger look. Director Tzy Horng Sai said in its corporate identity guide that it was time ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. From the ...

Shopee has tapped South Korean girl group BLACKPINK as its first-ever regional brand ambassador, as part of its partnership with YG Group in Southeast Asia and Taiwan.This is in line with the launch ...

Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...

Canadian financial services company Sun Life Financial has appointed David Broom (pictured) as Asia chief client experience and marketing officer. He is responsible for leading the development of the ...

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A SHEIN influencer trip has triggered backlash online after a group of American content creators posted flattering reviews on their visit to a SHEIN model factory in China. Back in June, the ...

Tesla is facing increasing calls for boycotts in Malaysia due to CEO Elon Musk's support for US president Donald Trump. Trump recently made headlines for his plans to take over Gaza and permanently ...

Shopee held its fifth annual Brands Summit this year at Capella Singapore, bringing together more than 300 attendees from 100 leading brands across the region. With a focus on AI, content innovation, ...