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The Microsoft logo is more than just four coloured squares. It results from a nearly 50-year journey of strategic pivots, bold risks, and constant adaptation. We break down the complete history, ...

From the iconic Bun Halves to the disastrous Blue Swoosh, we dissect the 70-year history of the Burger King logo. This is more than a timeline; it's a brutally honest masterclass in branding, filled ...

Logos are more than just graphics—they are enduring symbols of a company’s identity. From the Leaping Deer of John Deere to the Checkerboard Square of Ralston Purina, a strong logo becomes instantly ...

August 27, 1999: Apple Computer swaps out the striped, multicolored logo the company had used since 1977 for a new single-color version. The evolution of the iconic Apple logo from rainbow to ...

The Winnipeg Jets have always been a bit of an odd bunch in the aesthetics department. Their World Hockey Association days saw them change their uniforms nearly every single year. Once they reached ...

Bentley has unveiled a simplified version of its familiar Winged B emblem, marking only the fourth rebrand since the carmaker was founded more than a century ago. Created by Bentley's in-house design ...

DIC is strong on the 22nd after news that the company is securing technology to chemically decompose waste plastic using clam shells as a catalyst, producing recycled plastic raw materials. DIC ...

From its very first model, the McLaren M1A, to one of its latest releases, the McLaren 750S, McLaren has evolved significantly over the course of more than 60 years as a car brand. Over this time, the ...