LEGO unveils new SMART brick at CES

The Evolution of Play: A lot of history has gone into the future of LEGO® play

Wow — watch the first live demo of the Lego Smart Brick which lights up and generates sound as you move it, but even cooler as you bring a #minifigure near it! #lego #ces #ces2026

The LEGO® SMART PLAY™ system brings builds to life like never before.

New LEGO Star Wars Smart Play demo at CES #lego #starwars | Lego

LEGO debuts AI smart brick that reacts to your play! Makes sounds, flashes lights, aware of other legos, no turning on or setup required, just tack it on like any other brick. Honestly the best and most fun presentation at CES 2026 so far! This is set to release in March 2026. #ces2026 #ai #artificialintelligence #lego #legotiktok

here’s how the new LEGO smart brick interacts with vehicles and LEGO sets! #ces #legosmartbrick #ceslasvegas