Elevate your Photography with the new Leica M EV1 Experience cutting-edge technology combined with the iconic precision of the Leica M system. Its integrated electronic viewfinder provides unrivalled control over focus, exposure, and composition, empowering you to capture every moment exactly as you envision it. "The Leica M EV1 is also a camera for a new generation. It’s for people who might want a classic Leica but are used to working with digital tools." – Joel Meyerowitz (@joel_meyerowitz) B

Through the Lens of the Leica M EV1 with Peter Chong In this series, Peter Chong (@peterdeployant) reflects on his professional exploration with the iconic Leica M system, a camera renowned not only for its heritage but also for its precision engineering and exceptional performance. “I have been involved in photography since I was a kid. I’ve used cameras all my life, and no camera is built like a Leica. Its strength lies in its simplicity and reliability — every component is meticulously crafte